Amazonite is an easy effortless semiprecious stone.

Anyone that has read any of my blog posts before knows I love Amazonite. It is my absolute favorite semiprecious stone. I love it so much!!!

I could probably write a whole blog post on why it’s named after the Amazon River, what’s it made up of and where it is found. But today I’m going to talk about it’s properties, and colors and why I think it’s the most easy effortless stone to both work with and wear.


Amazonite has been used for centuries, in jewelry, statues and amulets. It’s appreciated for it’s beauty and it’s beneficial properties. It’s been said in the 10th century South America, women used it to cure illnesses, adorn their shields and heal wounds. I’ve seen it called “The Amazon Stone”, the “Stone of Hope”, the “Stone of Truth” and the “Stone of Courage”. It is said to said to have a calming effect on the soul. It imparts balance and harmony and quiets the mind.

It is empowering, facilitating self-discovery, self-awareness and the ability to embrace one’s own integrity and truths. Amazonite powers bolster the confidence to shrug off fear of confrontation or harsh judgment from others while living according to one’s own values and beliefs, all of which is included in amazonite meaning.

It is also said to give the wearer strength to confidently express themselves. You should wear when taking a test, going to a job interview or on a date. Anything that makes you feel confident in your own skin is what True Happiness Designs is all about.

Why I like it:

amazonitemulti         smooth amazonite

As you can see by the first picture Amazonite comes in different colors, plain milky blue, blue and black and Rainbow Amazonite which has shades anywhere from yellow, pinks, blues, greens, beiges, browns to blacks and that’s what I use 90% of the time. It’s so effortless because it can be used in so many ways. And the second picture is my favorite shape, rondelle. Like a circle that someone squished and made it short and fat.

True Happiness Designs is all about simple effortless looks. Life can be stressful, looking good shouldn’t be. I create all of my designs to be worn with multiple outfits for multiple women. Wear them anyway you want, because you are awesome just the way you are.

All of these outfits are casual, comfortable and effortless. They are simple but upscale for everyday life. And I think everyone one of them would look good with a True Happiness Designs piece of jewelry either around their neck, on their wrist or hanging from their ears. I actually think the bottom left picture might have Amazonite in the necklace. It’s hard to tell.  Could be Aquamarine…




I’ve come to a conlusion

So in all the educational tools I have either paid for or learned for free, they talk about collections. “You need to come out with new collections every season” “You need to have a cohesive collection” etc… And it just didn’t feel authentic to me.

“I am an item designer” there I said it. I actually don’t know why I was really fighting it. There are successful item designers out there like Chan Luu and Shy Siren. So I am not sure why I felt like less of a jewelry designer because all of my pieces didn’t fit together the way a collection should. Well that’s because I make items and not collections. I am finally ok with that. It is what it is, and I am who I am.

I am part of Flourish and Thrive‘s Laying the Foundation course. It’s super educational and it has helped me a lot. I took it last year and didn’t know what I was doing.  I am pretty sure I deleted all the pictures of the collection I tried to create last year to submit for review. So you won’t be seeing that “collection” anytime soon. When you sign up and pay for a class through them, you get lifetime access to it, so I am going through it again now. And it’s even more eye awaking than last year.

While I have a signature style as you can see by some of the pictures below, what I don’t have is a collection by industry standards.


Yes, I know I need to work on my pictures, it’s the bane of my existence…

They all have the same stones, Amazonite, but I just think it’s missing something as far as a collection goes. And again, I am ok with that. When you go to my website True Happiness Designs because you like what you see, my pieces can all be mixed and matched. And that just feels more true to who I am and what I want my brand to be. And that is to love yourself and be yourself always. Be comfortable in your own skin, because not being that doesn’t make anyone happy. And true happiness is what life is all about.

People are selling keywords

This is going to be a short post, more a puzzling insight I guess. So I am trying to update my Etsy listings with keywords in the titles. Not sure if it’s the right thing to do, but I read somewhere that it is, so why not try it I guess…

So I searched “jewelry listings with keywords in the title” just to kind get an idea on how to do it. See how everyone else is doing it. Is there a right way or a wrong way kind of thing.

So up pops 8 listings for keywords. I think this is crazy. From $4.99-$9.99. Now I am not cheap and I fully believe in paying for things that don’t come easy to you. Someone else to take pictures or write copy etc… I’m all for it. But honestly you can find keywords so easily for free!!! And again, there is no judgement here at all. I am just kinda shocked that there are people out there that will pay $10 for free words that you can Google. I found a whole alphabet full of beach words I can use as keywords or hashtags, FOR FREE!

The world surprised me everyday…

Goals, not resolutions

I never really liked the idea of resolutions. I used to make them all the time and never follow through. I like goals better, I know they are the same thing. But I think the connotation of a resolution just sets you up to fail. Because I think life itself is 100% mental and I mean that in the way of “running is 75% mental and 25% physical” “lifestyle changes are 90% mental and 10% action” etc, etc…

I fully believe that it’s 100% mental in every aspect of it. I have been a runner since I played field hockey in high school, many many years ago. But in 2013 after the Boston Marathon bombings I decided I wanted to run a 1/2 marathon (which was the longest I have ever run and thought it was a better goal then straight to a marathon!) I’m from a town about 25 miles west of Boston, born and raised…

I had been running around 3-4 miles, give or take, when I decided I was going to do this. I found a run in October in the next town over. A few years before I had started increasing my time every run ( usually 3 a week, sometimes 4) and had been doing around 9 miles when I realized I had gained about 20lbs. It was just too much too fast, I was exhausted after every run and I think my metabolism took over my mental ability and I ate everything in site. So I knew I had to do this the right way, I wasn’t sure I wanted to join a run club or anything. But I decided on one regular run, one long run (which I would increase by 10ish% every week and then my 3rd run would be between my normal 3 miles and whatever I felt like. I knew I had plenty of time (6ish months) in case I had setbacks or whatnot. I loved it! I felt great, it was going fantastic, pretty much had no issues in any given week doing the long run. Race time came, it was a gorgeous day!! I was a bit nervous but I think it was because I was by myself and didn’t have anything to keep my mind off of the actual race. I ran it in 2 hours and 12 minutes. My goal was not longer than 2 1/2 hours and try not to walk any of it, so I was super happy! My family was waiting for me when I was done, we had lunch and it was a fun day. Later I met my girlfriends for some drinks, all was well with the world! I took Mon and Tues off, went for  walk on Wed and then a run on Thursday. I think it was raining and I was just going to run as long as I felt like it, expecting maybe 6-9 miles somewhere in there. Yeah, not so much. I got shooting pains in my foot and not sure I even ran 3 miles. I pushed on for about 3-4 months, I think I ran one 7 mile run and the rest were all between 1 1/2 and maybe 4 miles. Usually none of them were all at the same time, mostly walk/runs. I tried to run, and it just wasn’t working. I was mentally spent from running, I guess. I am not sure what else it could be.

Personal Style

I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!

I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.

Here is a few pictures of my jewelry.

And here are a few pictures of the style I think my dream client wears…

First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.

But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.

So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.


I am in love with these beads…

So a few years back I bought these gemstones on The description says “tricolor jade” I don’t usually go for pinks and reds. I almost exclusively use blues, greens and browns. But these are just absolutely gorgeous! Check them out.

They are stunning. I also don’t usually go for such bright colors, but I just can’t help myself. The shape are rondelles, like flattened circles. This is called graduated rondelles because I think “multi sized” rondelles doesn’t sound half as sexy…

I have a few beads left. But for about 2 years now I have been searching for more and can’t find them. I have found strands of round beads, and they are just as gorgeous, but rondelles are just more me, I love them and use them A LOT.


Probably my all time favorite piece, I wear it all the time. Here are a few more pictures of jewelry I have made using rondelles.




But I just have to keep trying, because I have looked on every bead site, contacted as many buyers as I can and still nothing.




Well I am sitting at my desk, some what wasting time. I am supposed to be coming up with a new spring/summer collection. And I have started…img_2570

These are going to be some earrings. I like the first drawing, just need to tweak the spiral a bit. But after that, I got nothing! I am trying to come up w/ fresh new ways to use my signature spiral but at the same time stay true to brand. I am having a very difficult time. I feel like my ideas are stale and if I don’t pay attention, I will create something that isn’t me just for the sake of creating something. I have many, many pieces and inventory for “ideas” that I thought would be great, and they were not great. They weren’t even good. I strayed from what comes naturally and it didn’t work. But instead of these grand ideas flowing away, I am wasting time looking at beautiful beaches and sunsets.


Like these, how nice would it be to be there right now, I don’t even know where that is!

Or this one,


Or this one,


It’s a good thing the sun is out here in Mass (even though it’s in the 30’s) or I might have to leave a note and hop a plane to anywhere warm. These beach pictures are not jump starting my inspiration at all. They are having the opposite effect, they are just making me sad. Maybe I should go shopping, that always works.

Have a great day, I am pretty close to some retail therapy…