So in all the educational tools I have either paid for or learned for free, they talk about collections. “You need to come out with new collections every season” “You need to have a cohesive collection” etc… And it just didn’t feel authentic to me.
“I am an item designer” there I said it. I actually don’t know why I was really fighting it. There are successful item designers out there like Chan Luu and Shy Siren. So I am not sure why I felt like less of a jewelry designer because all of my pieces didn’t fit together the way a collection should. Well that’s because I make items and not collections. I am finally ok with that. It is what it is, and I am who I am.
I am part of Flourish and Thrive‘s Laying the Foundation course. It’s super educational and it has helped me a lot. I took it last year and didn’t know what I was doing. I am pretty sure I deleted all the pictures of the collection I tried to create last year to submit for review. So you won’t be seeing that “collection” anytime soon. When you sign up and pay for a class through them, you get lifetime access to it, so I am going through it again now. And it’s even more eye awaking than last year.
While I have a signature style as you can see by some of the pictures below, what I don’t have is a collection by industry standards.
Yes, I know I need to work on my pictures, it’s the bane of my existence…
They all have the same stones, Amazonite, but I just think it’s missing something as far as a collection goes. And again, I am ok with that. When you go to my website True Happiness Designs because you like what you see, my pieces can all be mixed and matched. And that just feels more true to who I am and what I want my brand to be. And that is to love yourself and be yourself always. Be comfortable in your own skin, because not being that doesn’t make anyone happy. And true happiness is what life is all about.
I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!
I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.
Here is a few pictures of my jewelry.
And here are a few pictures of the style I think my dream client wears…
First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.
But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.
So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.
Well I am sitting at my desk, some what wasting time. I am supposed to be coming up with a new spring/summer collection. And I have started…
These are going to be some earrings. I like the first drawing, just need to tweak the spiral a bit. But after that, I got nothing! I am trying to come up w/ fresh new ways to use my signature spiral but at the same time stay true to brand. I am having a very difficult time. I feel like my ideas are stale and if I don’t pay attention, I will create something that isn’t me just for the sake of creating something. I have many, many pieces and inventory for “ideas” that I thought would be great, and they were not great. They weren’t even good. I strayed from what comes naturally and it didn’t work. But instead of these grand ideas flowing away, I am wasting time looking at beautiful beaches and sunsets.
Like these, how nice would it be to be there right now, I don’t even know where that is!
Or this one,
Or this one,
It’s a good thing the sun is out here in Mass (even though it’s in the 30’s) or I might have to leave a note and hop a plane to anywhere warm. These beach pictures are not jump starting my inspiration at all. They are having the opposite effect, they are just making me sad. Maybe I should go shopping, that always works.
Have a great day, I am pretty close to some retail therapy…
Quick back story, we lived in our old house for 15 years. It was the perfect size before we had kids. But after 2 kids, my husband and I shared an office and there was no playroom for all of their stuff. The house was getting smaller by the minute, plus it was on the other side of town from the kids school (our town has school choice) and there were no kids around to play with. We always wanted to move to the other side of town in a fun family neighborhood. Well we moved a year and a half ago. It’s such a great neighborhood and they are on the bus for about 20 mins each. And it’s bigger than our old house, but it’s a lot older (by almost 30 years) so it needs a lot, A LOT, of updating and the layout of the house isn’t great. But we knew what we were getting into and got it for a great price in our town.
So, fast forward. my husband and I share an office (and a long desk) but I do my jewelry stuff (definitely not worthy of calling it a studio…) in the kids playroom. Which isn’t very big, it’s the smallest bedroom in the house. So things were getting really cramped for everyone. Our living room is pretty big, but we also have a family room, so usually only the kids use the living room (even though I am typing this in the living room…) So my husband was kind enough to offer to move his desk into the living room (he is very close to securing a facility in our town to open a recycling business ) because he won’t be home as often as before. And I can move all of my jewelry stuff into the office and have a real office/studio!!! I said no at first, because I know it’s not a great scenario for him. But he kept insisting, so I kept getting excited!
First we started cleaning, cleaning out and moving things around! Our friend who works for Comcast was kind enough to come over and splice a jack in the living room so my husband can have his printer, postage meter and the office line. I washed floors and moved all the storage things I need. I am going to have two desks, one sturdy one for hammering, soldering, creating…and one for my laptop and to work out designs. I moved the sturdier desk and filled all the drawers, and I am really looking forward to having my own space. Well the crappy desk I bought forever ago because it fit the playroom, can’t leave the playroom because it’s L shaped, the hallway is too narrow and it’s crappy! So now my office/studio is still in disarray because I don’t have my second desk to put things away.
My husband’s desk area is finished and neat. And I am happy about that, because it was his idea in the first place and I know he will realize soon enough that this situation kinda sucks for him. But I am losing my New Year, Fresh Start momentum. I am determined to grow my business in 2017, but this is an annoyance. Like if you were trail running in a beautiful place and a random tree limb hits you right in the face, annoyance. But I will forge on.
Here are some pictures of my husband’s neat organized desk and my office mess for you to enjoy. (don’t look at the walls in the office there’s enough wood in there to build another house. But he’s done enough, I can’t ask him to paint too.)
Happy December 28th everyone! 2016 was a good year, it wasn’t great, it wasn’t horrible. But really looking forward to 2017. My husband and I are both working on growing our businesses and that is an exciting thing!
I am not sure if this post is a shout out to Facebook or old friends. I just had two old friends from high school purchase some jewelry from me.
And that’s super exciting, so I want to give them a shout out and say thanks!
But they would never even know about http://www.truehappinessdesigns.com if it wasn’t for Facebook in the first place. So I just want to give a shout out to Facebook for bringing old friends and family together. That’s what I love about Facebook. I’m not the best conversationalist…just ask anyone in my close circle. But I love that I can know what’s going on in old friends and family lives and we can catch up quickly. Life in general is busy, but with 2 kids 9 and 11 years old, plus 3 businesses between my husband and I, life is crazy around here. I always want to get together with people and spend time together, but it just doesn’t happen to much anymore. When I actually have free time, I’m usually to tired to go anywhere! It’s always the way, isn’t it??
But so that’s what so great (but I guess you could also write a whole nother post about people not having face to face time anymore with social media…) about Facebook, more so than other sites I think, that it lets me keep up with my friends lives.
And it lets old friends and family far away see my jewelry and reaches out to the masses to help my business along. And any help I can get is greatly appreciated!
So I don’t know if that exactly sums up what’s going with my jewelry right now, but it feels like it.
I’m in the middle of making a custom necklace for a woman who I met at a local farmer’s market. She also happens to be a manager at the PBTeen at my local mall. And I have gone in there a few times to meet with her to discuss her necklace. She is so great, I love working with her, and we are now partnering because PBTeen has a Featured Artist program (if you that’s what you call it) So I am scheduled to be the artist in mid November and again in December. Which is a big deal for me. It has huge potential and could be an excellent networking opportunity for True Happiness Designs. So right now, I am super happy and motivated for the holidays to come.
But then this has happened…
So this is my jewelry studio/room right as I type this. We have a leak in our house. It was there when we moved in, we knew what we were getting into. When we looked at the house for the first time, the ceiling in the family room in the basement had a sagging diaper look to it, right above the couch. Which is right below the first floor tub. Ok we thought, easy fix that my super handy husband can take care of with or without the help of my plumber cousin or our contractor good friend.
My husband cut into the ceiling and thought he figured out where the leak was, patched it all up and we were good to go. He put the ceiling back together and repainted it. That was about 11ish months ago ( We have lived in the house for 14 months) Two nights ago, we are watching America’s Got Talent (my children’s favorite show…) My son looks up for some reason and says “Oh Dad, it’s a diaper again” and points to the ceiling. I thought my husband’s head was going to pop off. It was probably a good thing that it was after 9pm and he knew I would not let him cut open the ceiling at that time of night. But before the alarm even went off yesterday morning, he was up thinking about it. Beyond irritated that it wasn’t completely fixed and we could end up w/ a mold issue in our still pretty new house.
Fast forward to today. The closet in my jewelry studio/room has a hole in the side wall that abutts our tub.The cover for said hole stays put by a couple of nails, not the best handy work I have ever seen, but what are you going to do. While my husband can’t for the life of him figure out why the hole was put there in the first place, it’s been pretty handy in this situation. He’s been in and out of the room 100 times today and he still can’t pin point where the leak is coming from. But at the moment, any jewelry making I was planning on doing today is on hold. Which is ok, except I had a bunch of ideas that are just swirling around in my head. AND, my head is full of so many other things in my life, there’s a good chance those ideas will disappear soon.
So thanks for listening, I’m signing off to go attempt to draw out my ideas before they disappear into the abyss like so many other thoughts rolling through my mind.
Have a great day.
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