I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!
I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.
Here is a few pictures of my jewelry.
And here are a few pictures of the style I think my dream client wears…
First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.
But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.
So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.
So I don’t know if that exactly sums up what’s going with my jewelry right now, but it feels like it.
I’m in the middle of making a custom necklace for a woman who I met at a local farmer’s market. She also happens to be a manager at the PBTeen at my local mall. And I have gone in there a few times to meet with her to discuss her necklace. She is so great, I love working with her, and we are now partnering because PBTeen has a Featured Artist program (if you that’s what you call it) So I am scheduled to be the artist in mid November and again in December. Which is a big deal for me. It has huge potential and could be an excellent networking opportunity for True Happiness Designs. So right now, I am super happy and motivated for the holidays to come.
But then this has happened…
So this is my jewelry studio/room right as I type this. We have a leak in our house. It was there when we moved in, we knew what we were getting into. When we looked at the house for the first time, the ceiling in the family room in the basement had a sagging diaper look to it, right above the couch. Which is right below the first floor tub. Ok we thought, easy fix that my super handy husband can take care of with or without the help of my plumber cousin or our contractor good friend.
My husband cut into the ceiling and thought he figured out where the leak was, patched it all up and we were good to go. He put the ceiling back together and repainted it. That was about 11ish months ago ( We have lived in the house for 14 months) Two nights ago, we are watching America’s Got Talent (my children’s favorite show…) My son looks up for some reason and says “Oh Dad, it’s a diaper again” and points to the ceiling. I thought my husband’s head was going to pop off. It was probably a good thing that it was after 9pm and he knew I would not let him cut open the ceiling at that time of night. But before the alarm even went off yesterday morning, he was up thinking about it. Beyond irritated that it wasn’t completely fixed and we could end up w/ a mold issue in our still pretty new house.
Fast forward to today. The closet in my jewelry studio/room has a hole in the side wall that abutts our tub.The cover for said hole stays put by a couple of nails, not the best handy work I have ever seen, but what are you going to do. While my husband can’t for the life of him figure out why the hole was put there in the first place, it’s been pretty handy in this situation. He’s been in and out of the room 100 times today and he still can’t pin point where the leak is coming from. But at the moment, any jewelry making I was planning on doing today is on hold. Which is ok, except I had a bunch of ideas that are just swirling around in my head. AND, my head is full of so many other things in my life, there’s a good chance those ideas will disappear soon.
So thanks for listening, I’m signing off to go attempt to draw out my ideas before they disappear into the abyss like so many other thoughts rolling through my mind.
Have a great day.
Please check out my Facebook, Instagram, Twitter and Pinterest pages for more about the happenings of True Happiness Designs.
I know it’s been a while since I have posted anything. Don’t really have an excuse, just life in general. The kids are out of school and my husband has been working from home a lot. It kills my motivation and my productivity, I need to get over it if I am going to move my business forward, but so far it hasn’t worked.
Anyway, I did a Farmer’s Market this past Sat that was very successful, I am looking forward to doing it again in Sept. (hoping to give everyone that bought something from me, time to anticipate seeing me again…) But I was pretty busy the 2 weeks leading up to the market making some new things. I started out in my jewelry business basically making one of a kind things and not really keeping track of anything. Not the best business model, explains why I have been doing this for at least five years and have only grown a tiny bit. I revamped my website with pieces that I can produce many of, if and when people buy them. But I made some new necklaces and a few bracelets to show at the market. These are the first two I made
I made this one first. It’s Amazonite and Moonstone. I have had the Moonstone beads forever and was never quite sure what to do w/ them. I love this necklace, except it’s just a bit too short for me. It hit at a spot on me that is usually where I wear my necklines (especially in the summer time with t-shirts) It looked awkward on my neck. So I thought I would make another one.
I made it a bit longer and changed up the stones a little. Well I love this one even more than the other one. But I wasn’t sure if they would sell. I’ve got people who like my work and follow me, but I tend to create things that I love and would wear. Which is a double-edged sword…I either struggle with wanting to keep everything I make ( not making any money that way!) or I tend to question my taste, fashion sense and overall brand if a piece doesn’t sell. And then I try to make things that I think are trendy or other color themes, or styles that other people would like. Sometimes the pieces come out ok and they do sell, but for the most part, they don’t feel sincere to who I am or what my brand is about and I always come back to making things that I would wear everyday.
But these two necklaces I was okay with if they didn’t sell. I thought I would keep them both for myself and swap them around depending on what I was wearing that day. I have to admit, secretly I was almost hoping at least one of them didn’t sell. I like them that much! I do plan on making another one for myself now that they did sell, and wearing them all the time. But I still struggle with my self-worth when it comes to my work, I have lots of conversations with myself about my brand and my products every time I make something new or have an event coming up. I believe in what I do wholeheartedly. And I am someone who also believes that I am worth it, I have never struggled with self-esteem. My parents always made sure I knew I was important to them. But I am also not the one in the crowd with enough confidence to sell myself to anyone. I was and am that person who does not like to draw attention to herself, I liked to fly under the radar, so to speak.
Well these two necklaces were the first two pieces I sold on Sat! Which makes me happy that 1) people are getting me and my brand and 2) my fashion sense is somewhat restored til the next new piece. I am doing something right, and hopefully soon many more people will get to see that. Always stay true to yourself!
So I think at least one of them will go on the website this week. I am now on the hunt for more Amazonite and Moonstone.
Thanks for listening. Hope you enjoyed this post? If I am lucky, you won’t have to wait another month or so for the next one. 😉
I finally finished my new website and I love it!! I am happy I stuck with it and kept going back to try and see different fonts and colors etc… because I finally found the one I love and it … Continue reading →
So I mentioned that I finally got around to making some new stuff. And taking pictures of it. So here are a few.
This is my favorite I think.
I hand formed the silver swirl pendant and then wire wrapped 6mm Amazonite round beads and attached it to a hand fused fine silver circle.
Not exactly the same, but you could certainly wear these Amazonite earrings w/ the above necklace for a less matchy matchy style.
The triangle earrings are man made sea glass in a gorgeous turquoise color. The long dangly ones are real sea glass and they are 10mm give or take. All ear wires are hand made by me using sterling silver.
The bracelet and necklace are hand stamped by me. There’s a new stamping tool that I am lusting after. But that’s a post for another day.
So I have been working on some new necklaces and bracelets for the spring. I will have pictures as soon as it gets light enough up here in the Northeast to take good pictures. My house is not big enough for a good studio yet, so I am at the mercy of the sun…
But I have been wanting to make more rings for a long time. I want to check out this video
I have always been in love w/ bezel style rings since my husband and I went on his President’s Club trip to the Sundance Resort in Utah. I took a ring making class and made myself a pretty ring (that lasted about 8 years before the bezel fell out…my skills were not so good back then!!) I keep telling myself that once I get my own space in our new home (whenever that happens…) I will have more room for soldering and can finally get started. But really there is no reason why I can’t start now, except my own fear of starting something new…So my goal for 2015 is stop fearing myself and tackle some new things.
So I am making a conscious effort to commit more time to this blog. I want to get better at this whole thing. I was just reading some other people’s blogs (way better blogs than mine…) and I came across one that talked about Spring trends for 2015 from Vogue. 2 of the trends make me happy. Tan suede jackets are coming back. This makes me smile with glee. I don’t consider myself trendy at all! And I am only somewhat stylish. I know what I like and what looks somewhat good on me. But a lot of trends/styles I either don’t like at all…ie florals, no matter what year they come back I do not like flowers on clothes. Or if I like it, sometimes I don’t really know how to incorporate it into my everyday life. My suburban stay at home mom, wearing to many hats, constantly running around life…But I follow trends and styles as I love all things shopping and fashion related.
I digress, I have this tan suede belted trench ( I really wish I knew where it was in my attic, so I could take a picture for you…I’ll be headed upstairs was soon as I am done) I got it years ago and have worn it a few times and it’s sooo comfortable. But it’s not super warm so I need to wait til the spring. But I have put it away for the last couple of years because it was looking dated. WELL, now I am bringing it back!!! I can’t wait for it to warm up about 20-30 degrees…
My second happy dance trend this spring is layered necklaces! This is True Happiness Designs dream come true. I have always worn multiple necklaces. I love love love long necklaces and I sort of thought they looked lonely without a shorter necklace to hang w/. Almost every single one of True Happiness Designs necklaces can be layered together for any type of look you fancy that day! It also means I will be making MANY necklaces in the coming weeks!!!! Here are a few I think would work together. Stay tuned for many more!