Personal Style

I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!

I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.

Here is a few pictures of my jewelry.

And here are a few pictures of the style I think my dream client wears…

First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.

But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.

So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.

 

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I am in love with these beads…

So a few years back I bought these gemstones on Etsy.com┬áThe description says “tricolor jade” I don’t usually go for pinks and reds. I almost exclusively use blues, greens and browns. But these are just absolutely gorgeous! Check them out.

They are stunning. I also don’t usually go for such bright colors, but I just can’t help myself. The shape are rondelles, like flattened circles. This is called graduated rondelles because I think “multi sized” rondelles doesn’t sound half as sexy…

I have a few beads left. But for about 2 years now I have been searching for more and can’t find them. I have found strands of round beads, and they are just as gorgeous, but rondelles are just more me, I love them and use them A LOT.

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Probably my all time favorite piece, I wear it all the time. Here are a few more pictures of jewelry I have made using rondelles.

 

 

 

But I just have to keep trying, because I have looked on every bead site, contacted as many buyers as I can and still nothing.

Nothing!