So in all the educational tools I have either paid for or learned for free, they talk about collections. “You need to come out with new collections every season” “You need to have a cohesive collection” etc… And it just didn’t feel authentic to me.
“I am an item designer” there I said it. I actually don’t know why I was really fighting it. There are successful item designers out there like Chan Luu and Shy Siren. So I am not sure why I felt like less of a jewelry designer because all of my pieces didn’t fit together the way a collection should. Well that’s because I make items and not collections. I am finally ok with that. It is what it is, and I am who I am.
I am part of Flourish and Thrive‘s Laying the Foundation course. It’s super educational and it has helped me a lot. I took it last year and didn’t know what I was doing. I am pretty sure I deleted all the pictures of the collection I tried to create last year to submit for review. So you won’t be seeing that “collection” anytime soon. When you sign up and pay for a class through them, you get lifetime access to it, so I am going through it again now. And it’s even more eye awaking than last year.
While I have a signature style as you can see by some of the pictures below, what I don’t have is a collection by industry standards.
Yes, I know I need to work on my pictures, it’s the bane of my existence…
They all have the same stones, Amazonite, but I just think it’s missing something as far as a collection goes. And again, I am ok with that. When you go to my website True Happiness Designs because you like what you see, my pieces can all be mixed and matched. And that just feels more true to who I am and what I want my brand to be. And that is to love yourself and be yourself always. Be comfortable in your own skin, because not being that doesn’t make anyone happy. And true happiness is what life is all about.
I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!
I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.
Here is a few pictures of my jewelry.
And here are a few pictures of the style I think my dream client wears…
First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.
But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.
So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.
Happy December 28th everyone! 2016 was a good year, it wasn’t great, it wasn’t horrible. But really looking forward to 2017. My husband and I are both working on growing our businesses and that is an exciting thing!
I am not sure if this post is a shout out to Facebook or old friends. I just had two old friends from high school purchase some jewelry from me.
And that’s super exciting, so I want to give them a shout out and say thanks!
But they would never even know about http://www.truehappinessdesigns.com if it wasn’t for Facebook in the first place. So I just want to give a shout out to Facebook for bringing old friends and family together. That’s what I love about Facebook. I’m not the best conversationalist…just ask anyone in my close circle. But I love that I can know what’s going on in old friends and family lives and we can catch up quickly. Life in general is busy, but with 2 kids 9 and 11 years old, plus 3 businesses between my husband and I, life is crazy around here. I always want to get together with people and spend time together, but it just doesn’t happen to much anymore. When I actually have free time, I’m usually to tired to go anywhere! It’s always the way, isn’t it??
But so that’s what so great (but I guess you could also write a whole nother post about people not having face to face time anymore with social media…) about Facebook, more so than other sites I think, that it lets me keep up with my friends lives.
And it lets old friends and family far away see my jewelry and reaches out to the masses to help my business along. And any help I can get is greatly appreciated!