So in all the educational tools I have either paid for or learned for free, they talk about collections. “You need to come out with new collections every season” “You need to have a cohesive collection” etc… And it just didn’t feel authentic to me.
“I am an item designer” there I said it. I actually don’t know why I was really fighting it. There are successful item designers out there like Chan Luu and Shy Siren. So I am not sure why I felt like less of a jewelry designer because all of my pieces didn’t fit together the way a collection should. Well that’s because I make items and not collections. I am finally ok with that. It is what it is, and I am who I am.
I am part of Flourish and Thrive‘s Laying the Foundation course. It’s super educational and it has helped me a lot. I took it last year and didn’t know what I was doing. I am pretty sure I deleted all the pictures of the collection I tried to create last year to submit for review. So you won’t be seeing that “collection” anytime soon. When you sign up and pay for a class through them, you get lifetime access to it, so I am going through it again now. And it’s even more eye awaking than last year.
While I have a signature style as you can see by some of the pictures below, what I don’t have is a collection by industry standards.
Yes, I know I need to work on my pictures, it’s the bane of my existence…
They all have the same stones, Amazonite, but I just think it’s missing something as far as a collection goes. And again, I am ok with that. When you go to my website True Happiness Designs because you like what you see, my pieces can all be mixed and matched. And that just feels more true to who I am and what I want my brand to be. And that is to love yourself and be yourself always. Be comfortable in your own skin, because not being that doesn’t make anyone happy. And true happiness is what life is all about.
I’m trying to grow my business, it’s really really hard. On top of marketing myself the right way, which I don’t have a clue what the right way is, I am trying to really narrow down who my dream client is (in the hopes that finding her will make marketing a bit easier…) And I feel like I am trying to running into a brick wall so thick I’m never getting past it. I don’t even know why I can’t narrow her down. I feel like I am in China and don’t speak Chinese!
I know my jewelry is easy going, casual, classic, minimal, simple, all american, sort of boho and stylish. But finding the right woman who wears that kind of jewelry feels impossible. I don’t even know where to begin.
Here is a few pictures of my jewelry.
And here are a few pictures of the style I think my dream client wears…
First off, I am not really a fan of Kim K’s style, well her style now I think, she’s way too flashy and way too tight. I don’t really know when this picture was taken, but I pinned it many years ago, so I think her style has changed a lot. One would guess this was when she was only sort of famous. I mean no offense to her, that’s just my opinion, it’s not worth much. But the outfit she is wearing about is so great. It’s so casual and flattering.
But back to my dilemma, I have been searching on Pinterest and Instagram, but I still feel like I haven’t pinpointed who will love my jewelry and want to buy it all the time. I do know that my absolute number one style icon is Jennifer Aniston. I could write a whole blog post about how much I love her and secretly wish I was her… But that’s not the Eureka moment I was hoping for. I thought when I put her name in, all these other regular everyday people would pop up and I would scream out AHA! Didn’t work. I do have a private Pinterest board called Dream Client that has probably 100 or so pins on her style, but not really giving me much more info on where she shops. I am sure I can spend hours and hours searching and I will have a better understanding, but I don’t have hours and hours. But until I do, all this marketing that I am trying to figure out is time wasted.
So I guess is back to searching and I just have to tell myself that I will figure it, because I have too or I won’t be able to grow and be successful, and that’s all I have wanted, is to feel accomplished.
Well I am sitting at my desk, some what wasting time. I am supposed to be coming up with a new spring/summer collection. And I have started…
These are going to be some earrings. I like the first drawing, just need to tweak the spiral a bit. But after that, I got nothing! I am trying to come up w/ fresh new ways to use my signature spiral but at the same time stay true to brand. I am having a very difficult time. I feel like my ideas are stale and if I don’t pay attention, I will create something that isn’t me just for the sake of creating something. I have many, many pieces and inventory for “ideas” that I thought would be great, and they were not great. They weren’t even good. I strayed from what comes naturally and it didn’t work. But instead of these grand ideas flowing away, I am wasting time looking at beautiful beaches and sunsets.
Like these, how nice would it be to be there right now, I don’t even know where that is!
Or this one,
Or this one,
It’s a good thing the sun is out here in Mass (even though it’s in the 30’s) or I might have to leave a note and hop a plane to anywhere warm. These beach pictures are not jump starting my inspiration at all. They are having the opposite effect, they are just making me sad. Maybe I should go shopping, that always works.
Have a great day, I am pretty close to some retail therapy…
So I am super beyoned excited about these new boots I just ordered!!!
I love them so much, I can wear them with so many things, leggings, jeggings, boot cut jeans, cuffed jeans/pants. Anything! They look so cool and comfortable, the two things that are at the top of my style list…
Here is the link to them if anyone else is interested. Oh and by the way, they are only $27, yes that’s right, $27. I have never heard of this site before (I found them on Polyvore) but I will most definitely be checking it out again. And free shipping, I forgot to mentions that, didn’t I?